ABOUT US
We are a purpose driven company that believes in innovation as a crucial step for transitioning to sustainability.
Innov2Sustain is a brand of the company NyuSI. It aims to foment innovation that can lead to sustainability.
Our approach builds on the experience of our co-founders with innovation funding (+15 years), which allows our customers to save valuable time.
We have the ability to listen first and, thus, provide services that really matter to our customers.
Quality is of extreme importance to us, while we cherish our customers’ trust.
Innovation facilitators for sustainability
Sustainability is the only way to create value in the long term.
With people and for people: Innovating for sustainability | Innovation is both a primary source of systemic environmental and sustainability challenges and an essential element in society’s response to such challenges. Technological innovation, which is a policy priority across Europe, has historically been a major ‘driver of change’ for society and the ecosphere. Although technological innovations deliver a multitude of benefits, they are also associated with significant collateral hazards and new challenges. | Society is undergoing rapid change. Numerous drivers of change interact in a highly complex interplay of human needs, desires, activities and technologies (EEA, 2019a) and contribute to ‘the Great Acceleration’ in human consumption and environmental degradation. The pace of change and the speed of innovation are also accelerating, as indicated by the massive uptake of innovative products and services and the mainstreaming of a technology-driven culture. For example, digitalisation is now part of everyday life for most individuals and for virtually all economic sectors. [https://www.eea.europa.eu/publications/with-people-and-for-people]
USA
Joana Montenegro
CSO & Co-founder @ Voodoo Scientific
Joana has had a long career as a Consumer-packaged goods (CPG) executive and innovator driving business growth across multiple categories.
Her innovation skill set spans ‘blue sky’ disruption, novel customer models to innovative processing methods that drive incremental value to customers.
She has experience delivering solid business rationale for new products and ideas, raising funds for startups particularly in the US, is experienced in R&D, sales, manufacturing and product development.
Recently as Chief scientific officer (CSO) with Califia Farms, previously leading R&D organisations at Land O'Lakes and General Mills’ Pillsbury and Yoplait.
Currently she is the co-founder and Chief Science officer for a biotechnology company.
Joana is a good connector, having a relevant network in the USA while also knowing the culture and how to “get things done”.
In partnership with
ASIA
Julia Pérez-Cerezo
Co-founder @ GV21
Julia has been holding executive managerial positions since 1987, both in the public and private sectors. An entrepreneur and general manager since 1990, she has worked in the USA, in the EU, in Latin America, and in China/Asia, mostly in the areas of consultancy, engineering and advisory services.
In 2004, Julia moved to live in China and became a principal of GV21 China’s focused business. She has been providing strategic advisory services to help international companies penetrate and establish themselves in the Chinese market. She has a very good relationship with a number of very relevant associations, chambers of commerce and institutions in China. Her company –GV21- is a member of the Beijing Belt and Road International Co-Incubation (abbreviated as ICI).
Julia has been an Associate Professor on China economic issues at several post-graduate masters and has lectured many times on the China market, China entrepreneurship models and China business culture. She has published two books on China entrepreneurship (“China’s New Leaders” and “The Chinese Entrepreneurship Way. A Case Study Approach”) and has written the China chapter in another two ones.
Since 2015, Julia has been acting as a Business Innovation Coach of EASME/EISMEA, helping mainly innovative EU SME to develop and implement their business strategy and plan, as well as their commercial and internationalisation strategies and practices, which quite often include the China/Asia market as well as other international markets.
In partnership with
EUROPE
Sandra Moura
Co-founder @ Innov2Sustain
Sandra has over 17 years experience with European innovation ecosystems supporting the transformation of innovative ideas into concrete business cases.
While working in academia she gained substantial experience with technology transfer and the management of multi-stakeholders, including universities, research organisations and business companies (SMEs and LEs).
While working in industry she took responsibility for quality and food safety management in two industrial units. This included activities such as regulatory approvals and compliance with worldwide authorities (e.g., USA, Canada, China, Japan, Israel), customer requirements, certification procedures, auditing, and being audited.
While working in consultancy she was Head of Innovation Funding. She coordinated and developed multiple projects and EU Procurement tenders’ applications, internally (e.g., EIC Business Acceleration Services, EIC Venture Building) and for clients (e.g., EIC Pathfinder / Transition / Accelerator, RIAs, IAs). She helped multiple researchers and innovative startups in designing their innovation concept, building their market driven vision, developing their business plan, or preparing their pitch to Investors or Corporates.
All the way through her career Sandra worked with innovation projects at national and international levels. In addition, she collaborated with the EC as an independent expert in the evaluation and review of EU funding proposals.
She loves to keep on learning and believes innovation can create value in the long-term, promoting sustainability.
